Experience and IP (key resources) enable me to deliver the value proposition.
Let’s now have a look and check out the logic model that we are building for consulting. Straight off there are 4 different ways of getting the key resources.
I get consumers to lease me (or other consumers) the cars. I resell cars from an existing car rental company. I lease lots of cars from a car leasor or manufacturer. If I was a new venture in car hire I could start by asking, what are the different types of key resources that I could use to create my value proposition. If you are creating a business model from scratch the approach here is to ask – what do I need to build the value proposition. This key resources approach works better when you have an existing business. This is a good starter and lets us start exploring how we can develop the business model. We can phrase that in several different ways, I could break down IP into experience and processes for example. Platforms – website & social media accountsīusiness model key resources – these are what you need in order to create the value that is going to solve your customers’ problem. A lot of it can be found on this website (like this article) and other social media websites. In our example, my key resource is ‘Denis Oakley’ as all the IP is contained within my head. In other words, it’s what you know (in this case), the factories you have, the skilled staff, the patents and processes. 
These are the building blocks that you use to create the value proposition.
Today we are going to look at key resources in the business model, and how feedback loops make your business model more powerful.Ī good place to start next is to look at the key resources that you have or need. Now that we have spent some time thinking about other business models in the market place let’s start developing this one.
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